SAMPLE .. Paul Boyer, Pecheresse, 'Sinner', DECANTED SAMPLE from Flacon, Parfum Extrait, 1940, Paris, France ..

While visiting Paris in the summer of 1919, Alden Scott Boyer didn’t just notice the ladies. In the garden of Napoleon, he happened to sniff some roses, as one does, and in this case, it apparently resulted in an instant olfactory epiphany. “That’s the business for me .. perfumes,” he exclaimed. “It’s a beautiful business, and it's just what I need.”

Parfums Paul Boyer was established around 1920's in Paris France. It was a short lived perfume brand that disappeared shortly after WWII, like many smaller perfume houses in Paris at that time, as they simply didn't survive the bombing of Paris during the wartime. Some of Boyer's best known perfumes are Avant La Lettre, Bandoura, Coreoba, Haute Mode, Identitie, Lavande, Le Secret de Boyer, Pecheresse, Sous Les Palmes, and Tabac de Virginie.

Paul Boyer perfumes, from a historical fragrance house, evoke a sense of refined elegance and timeless sophistication. Targeting a clientele that appreciated classic perfumery, the brand projected an image of discreet luxury and understated charm. While no longer a prominent house, several of the fragrances maintain a loyal following of those attracted to their vintage character and traditional compositions. Paul Boyer fragrances aim to transport wearers to a bygone era of glamour, emphasising quality ingredients and enduring appeal in their perfume creations.

“In France are the great masters of the art of perfumery and preparations for beauty. Nowhere else in the world is the art as highly developed or the materials available as fine or rare in quality. My ambition has been to send the products of this art to America, and my American Division is the result of this ambition.” .. promotional flier for Boyer, ‘The Society Parfumeur,’ 1928

The customer base for Boyer’s products, of course, was also American, and great effort was put into earning their loyalty. If you purchased an article such as Boyer’s “Flowers of Beauty” Face Powder, for example, you could expect to receive additional promotional materials direct from the “Society Parfumeur,” Boyer’s continental alter-ego, communicating the cultural identity of the brand. Sent via mail from France in fancy envelopes, these packets included Parisian postcards .. often highlighting one of Alden’s favorite local restaurants .. and long-winded newsletters, waxing poetic about all things cosmetic and cosmopolitan in the City of Light.

“There is one thing positive .. there is one thing certain .. the Women of Paris are ‘CHIC.’ There are no two ways about it. There is a ‘something’ about their appearance .. it is so different .. so distinctive. The reason is that the women of Paris know HOW to take care of their skin and THEY DO IT. It makes them beautiful. They know the secret.” .. promotional flier from Boyer, the Society Parfumeur, 1928.

Launched in 1940, Pecheresse by Paul Boyer is a Chypre Fruity fragrance for women and men. The nose behind this fragrance is Paul Boyer.

Top notes are Orange, Lemon and Peach
Heart notes are Fruity Notes, Floral Notes and Iris
Base notes are Oak Moss, Musk, Sandalwood, Benzoin and Amber.

The early bottles of this gorgeous fragrance were quite sumptuous. I have included some photos of these early flacons when Boyer was at the height of his success ..

I find this perfume to be really gorgeous .. and offered here is an opportunity to be a decanted sample if you want to try it ...