Estée Lauder, Youth Dew, 60 ml. or 2 oz. Flacon, Eau de Parfum, Spray, 1953, 1960, New York, New York ..

Estée began selling skin care and makeup in beauty salons, demonstrating her products on women while they were sitting under hair dryers. In 1946, she and her husband Joseph officially launched the company, and a year later they landed their first major order .. $800 worth of products from Saks Fifth Avenue!

Estée had an innate instinct for knowing what women wanted. The consummate saleswoman and marketer, she believed that to make a sale, you had to explain the products to the customer and show her the results on her own skin. This was the start of the company’s tradition of exceptional services.

Estée harnessed the power of word-of-mouth publicity, living by the motto “Telephone, Telegraph, Tell a Woman.” She offered customers a free sample when they bought an Estée Lauder product, helping to establish the idea of “Gift with Purchase” as a standard beauty industry practice, and could often be found at a beauty counter personally handing out samples.

Estée attended the opening of nearly every new store and stayed for a week to instruct her beauty advisors on sales techniques and merchandise display. Always stylish and well-dressed, she crossed the country to meet with store buyers and beauty editors, and acted as a one-woman research department, always eager to speak with consumers. She even selected the pale turquoise color of the brand’s jars, believing it conveyed a sense of luxury while coordinating with all bathroom decors.

Launched in 1953 by Josephine Catapano, vintage Estée Lauder Youth Dew is a legendary, heavily spiced Oriental fragrance originally introduced as a bath oil, not a perfume. It is characterized by intense notes of spices, balsamic, patchouli, and moss, known for extreme strength, longevity, and a luxurious, dark, and sweet aromatic profile.

Originally marketed as a bath oil in 1953, it allowed women to purchase scent for themselves rather than waiting for a gift. Richly spiced, it is described as a "thick" and "viscous" blend, featuring spices, orange top notes, clove, cinnamon, and a heavy-lidded oriental base of amber and wood.

Known as a "heavy hitter" in the industry, it has massive, long-lasting staying power, described as one of the "sexiest fragrances". This vintage version, is highly sought after by collectors for their "grander" and intense, raw quality. While still available, vintage formulations are often considered deeper and more complex due to older, raw ingredient availability compared to modern versions.

Offered here is a pristine spray flacon containing 2 oz. of this classic and much adored fragrance in the Eau de Parfum format.. It comes in its inner and outer presentation boxes, and is absolutely pristine .. This is the earliest edition of the spray format ..