Yardley of London, usually referred to simply as Yardley or Yardleys , is an international English-based company and one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletries products. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved its establishment to London's Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.
The company was established by the Cleaver family in 1770, the official date displayed on its product labels. According to the company's website an earlier incarnation existed prior to this but most records of the earlier company were lost in the Great Fire of London of 1666.
The company is named after William Yardley, who purchased the firm in 1823 from the sons of the founder Samuel Cleaver, who had gone into bankruptcy. The company became Yardley & Statham in 1841 when Charles Yardley, the son of William, took on William Statham as a partner in the business. At the time, the business sold perfumes, soaps, powders, hair pomades and other toiletries.
In 1851, the company, still known as Yardley & Statham, exhibited at The Great Exhibition in The Crystal Palace. That same year, the company changed its name to Yardley & Co. Yardley & Statham exhibited soap and perfume including a soap called Old Brown Windsor, which was embossed with a picture of Windsor Castle and was one of their first production soaps.
In 1913, Yardley adopted Francis Wheatley's "Flowersellers" painting from his "Cries of London" series as their new corporate logo. The yellow primroses being sold in baskets in the painting are replaced by the company with sheaths of lavender.
Yardley's signature scent is English Lavender, which was launched in 1873. English Lavender was popular during the Victorian Era in England and was imported to the USA in the 1880s where it became popular in American households. The lavender that Yardley uses in their products is the variety Lavandula angustifolia, which is specially grown for Yardley in the South of England. The variety of lavender used by Yardley was selected by the company in the 1930s after a several year search for the finest variety.
Yardley Imperial Vetyver is a classic 1990s aromatic fougère-green cologne, known for its fresh, clean, and grounding citrus-woody scent designed for men. It features bright top notes of lemon and bergamot, aromatic herbal spices in the heart, and a base of earthy vetiver, musk, and wood.
A refreshing and understated blend described as earthy yet clean and gentle, embodying traditional British grooming. It presents a classic approach to vetiver, focusing on the root's fresh, woody, and slightly bitter characteristics rather than heavy smoke.
A modern, distinct fragrance featuring fig leaves, black pepper, and vetiver. It is a fresh, green fougère that is still enjoyed today after all these years.
Imperial Vetyver is a bracing foray into a spicy vetiver scent that feels classy. It has a nice mossy quality that is helped along with the tasteful mint and lavender. Clove, nutmeg, rosemary, and patchouli give IV a pleasant aromatic touch that only improves the experience.
Yardley Imperial Vetyver (1996) is a discontinued, classic -green unisex fragrance featuring a bright citrus opening, aromatic herbal heart, and an earthy woody base. Key notes include bergamot, lemon, vetiver, spices, and moss.
Top Notes are Bright Citrus, Lemon, and Bergamot
Heart Notes are Aromatic Herbs, and Light Spices
Base Notes are Earthy Vetiver, Woods, and Musk
Marketed at times, as a unisex or men's fragrance in the 1990s and is now difficult to find. Offered here is a huge 250 ml. splash bottle of this refreshing and distinctive fragrance .. Delightful ..
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