Jean Patou, Amour Amour, 30 ml. or 1 oz. Flacon, Parfum Extrait, 1925, 1970, Paris, France ..

When couturier Jean Patou arrived on the Paris scene, in the 1920s, the world was changing .. especially for women. No longer corseted, bound by convention or whalebone ‘stays’, there was a spirit of freedom in the air .. and Jean Patou captured it.

He was born in 1887, in Normandy, where Jean Patou‘s father was a renowned leather tanner, known for his bookbinding skills. And it was his father who taught Jean Patou all about color.

After going to work for an uncle in the fur trade, Jean Patou launched his own venture as a dressmaker and furrier, moving into tailoring. And in 1914, just before the war broke out, he established his own couture house. Sadly, his first collection had to be mothballed: Jean Patou left Paris to serve as a captain in the French Zouave regiment, fighting as far afield as Anatolia. But in 1919, Patou returned to Paris, and did indeed launch a collection, including long-waisted shepherdess dresses. He became famous for ‘sportif chic’ .. clothes designed to move, to flutter, to flirt gorgeously .. and to show off brazenly bare legs, in short hemlines.

In 1922 .. a slight career sidetrack, perhaps .. Jean Patou opened a nightclub, with fellow designer Edward Molyneux. It was named Le Jardin de Ma Soeur (My Sister's Garden). The highly social writer Anita Loos called it ‘the most elegant place in which to greet the Paris dawn'.

From 1925, Jean Patou was also creating the most desirable of perfumes. His debut perfumes were designed to complement women with a particular hair colour: Que Sais-Je? was for brunettes, Amour Amour was for blondes, and Adieu Sagesse was for redheads. In 1927, Jean Patou also delighted women with the introduction of Huile de Chaldée, the world’s first suntan oil.

Amour Amour is a Floral fragrance for women, and was launched in 1925. The nose behind this fragrance is Henri Almeras. It begins with a fresh, fruity top, followed by a classic floral heart, resting on a floral, woody base. Amour Amour used the Amarante perfume base from Givaudan which gave it a beautiful accord of lily of the valley, rose, sandalwood, musk and jasmine.

When naming a perfume "Amour Amour" one is making a very clear statement. Jean Patou, or rather his in-house perfumer, Henri Almeras, took it seriously. This 1925 composition together with Que Sais-Je? and Adieu Sagesse is part of a romantic trilogy that tells the story of a love affair .. the exhilarating infatuation, the worry and doubt, and the total surrender of body and soul.

Top notes are Bergamot, Lemon, Neroli, Black Currant, Orange Blossom, and Strawberry
Heart Notes are Jasmine, Heliotrope, Lilium, Rose, Orris, Carnation, Lily of the Valley, Narcissus, Ylang Ylang, and Lilac
Base notes are Honey, Vetiver, and Sandalwood

Offered here is lovely one ounce flacon of this beautiful and long lost perfume. It has not been previously opened or ever used. Delicious and lovely .. Increasingly hard to find. Comes in both its inner and outer presentation boxes ..