Gueldy was established in 1905 by Lelaurin and A. Sergent at 370 rue du Faubourg-Saint-Honore in Paris. Gueldy. Inc., also operated at 21 East 40th St.. New York. By 1913, the company was later acquired by P. Thibaud et Cie, a major toilet articles company affiliated with Gibbs, an English toiletries and toothpaste company, established in 1712.
A. Sergent also established Parfums de Sergy in 1930, which produced slightly lower priced perfumes for women who wanted beautiful perfumes, but couldn't afford a very expansive bottle. Later, Parfums de Sergey merged with Gueldy. Sergy was also reported as "Gerly". Sergy perfumes then gained more status as a result of its merger with Gueldy.
Sergy may have been associated with Parfumerie Francelys, as one of their perfume bottles was the same shape. Gueldy became a major company with large exports. It won a gold medal at the 1925 Paris Exhibition.
Promesse d'Amor .. Promise of Love .. was launched in 1930. There are no notes on the Internet or in my books about the composition of this perfume, but it smells absolutely beautiful at the neck, and redolent with sweet promises. My guess would be something like this ..
Top notes are Neroli, Lemon, Bergamot, and Honeysuckle
Heart notes are Rose, Jasmine, Carnation, Heliotrope, and Violet
Base notes are Sandalwood, Cedar, and Ambergris
Offered here is a marvelous old flacon of this long ago discontinued perfume. Very rare and hard to find. A real treasure! The string is still tied, although the baudruche or onion skin seal has disintegrated over time. Some evaporation .. Collectors.
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